Journelle welcomes Eberjey Swimwear to their Lincoln Road Store with an Exclusive Event!

If you've been watching the Kardashian sisters on Kourtney & Khloe Take Miami, you definitely saw the stylish duo lingerie shopping at Journelle on Lincoln Road. Here's your chance to check out this ultra sexy hot spot and feel like a celebrity! In honor of this week's Mercedes-Benz Fashion Week Swim, Journelle is hosting a special event on Saturday, July 17th, to celebrate the addition of Eberjey swimwear at their Lincoln Road store. Swing by for an exclusive preview of Eberjey's Fall & Winter Swim Collection and receive 20% off all current swim styles. Guests can enjoy hors d'oeuvres and refreshments (courtesy of Vision Vodka) while shopping for the perfect swimsuit. Arrive early because the first 50 to shop will receive a gift bag! The event will take place from 7 to 9 p.m. at Journelle on South Beach (1109 Lincoln Road between Alton and Lenox). Space is limited so reserve your spot by sending an email to rsvp@journelle.com. Enjoy the event and get ready for an amazing week of fashion and sazon!!!

Meet Designer Trina Turk and Preview her new Swim & Spa Collection at the Bal Harbour Shops

Are you checking out Alessandra Ambrosio in her hot Trina Turk bandeau bikini on the right? That's what I thought! Here's your chance to attend a special meet-and-greet with renown designer Trina Turk. This exclusive shopping event will take place on Saturday, July 17, 2010 from 2 to 6 p.m. (meet Trina Turk at 4 p.m.). Guests will get an exclusive preview of her latest Swim & Spa Collection while enjoying peach and pineapple green tea cocktails. Attend the soirée at Trina Turk’s Bal Harbour Shops flagship store (9700 Collins Avenue, SP# E267) and meet the designer who's sophisticated fabrics and signature prints have earned her the title of "Mercedes Benz Presents." To RSVP for this exciting opportunity, kindly email trinaturkbalharbour@taraink.com. Come see Trina's unique style and innovative designs on Saturday! During the event, consumers will receive a complimentary raffia clutch purse – retail value of $195 – with purchases over $300. Visit http://www.trinaturk.com/ to familiarize yourself with Trina Turk and perhaps indulge in a new bikini.

"Smudge-Proof Your Make Up" Party at Sephora

It's official...Miami will be hosting the hottest fashion events next week and MBS will be bringing them your way! Mark your calendars: MAKE UP FOR EVER, the official make up sponsor for Mercedes-Benz Fashion Week Swim, will be hosting a “Smudge-Proof Your Make Up” party on Saturday, July 17th. Anyone attending that evening’s shows or parties, as well as the general public, can stop by to have their make up done before going out for the evening…compliments of MAKE UP FOR EVER. Swing by Sephora South Beach (721 Collins Avenue) from 4-7 p.m. for your very own FREE make up application. You don't have to RSVP for this event. Simply face the fact that in Miami's hot and humid climate, you need make up that lasts all night! MAKE UP FOR EVER will be highlighting their new Aqua Cream, a collection of 21 multi-use cream colors for the eyes, lips or cheeks that are 100% waterproof, sweat-proof, melt-proof and crease-proof. Aqua Cream is being used on the models backstage at Mercedes-Benz Fashion Week Swim to ensure their make up stays smudge-proof under the hot runway lights and humid evening air. Feel like a supermodel and look like a star! Enjoy the event and tell your girlfriends! xo

In July, Designers flock to Miami for the 6th Annual Mercedes-Benz Fashion Week Swim

Miami is where international designers arrive to debut their sizzling 2011 swimwear collections during the sixth annual Mercedes-Benz Fashion Week presented by IMG. This five day SWIM event will provide you with plenty of runways, gorgeous models and refreshing cocktails! The event kicks-off at The Raleigh Hotel to showcase the best of the best in swimwear from around the world. The shows run from July 15th through 19th at various locations around South Beach (pictured on the left: 2009 Ed Hardy Swimwear Model, Getty Images). This season will welcome 13 new designers to the roster of internationally recognized swimwear brands. Get ready for the most elite swimwear event in the country and don't be alarmed if you notice an influx of models walking around the beach. It's summer time in Miami and it's about time we turn up the HEAT! For a complete line-up of parties and shows, visit the event's official website. All events are by "invitation only." Here's an amazing video produced by Plum TV from last year's event. My favorite New York City Housewife, Kelly Killoren Bensimon, gives you the inside scoop on all of the designers and backstage action!